Tag: Email Marketing
Essentials of Email Marketing
by admin on Nov.10, 2009, under Business Online, Website Design
Many important elements should be part of your bulk email marketing campaigns. They are essential and can make your marketing campaigns more effective.
• Don’t send unsolicited email to your unwilling recipients as they hurt your brand image & reputation. You should collect email addresses legally through your website and send email with the recipients’ consent.
• You should get a unique IP address from your ISP. Your ISP may block your email address if overload their servers with too many outgoing emails.
• You should clean your email address list by removing duplicate, expired, invalid and incorrect email addresses.
• You may need to use authentication to block spammers. There are many technologies available and you should know the one used by your ISP.
• HTML emails having pictures, colors and links look different in different email clients. Test them well before sending them out. (continue reading…)
